Bonnet Ornaments

Forget Rolls Royce and Bentley, Fiat have the right idea!

Luca Cordero di Montezemolo

 

 

 

 

 

 

Luca Cordero di Montezemolo was born in Bologna, Italy and is the youngest son of Massimo Cordero dei Marchesi di Montezemolo and Clotilde Neri. Montezemolo joined the auto manufacturing conglomerate FIAT S.p.A., headquartered in Torino, Italy, and in 1973 was moved to Ferrari, where he became Enzo Ferrari's assistant and in 1974 became the manager of the Scuderia. During his involvement with the team, Ferrari won the Formula One World Championship with Niki Lauda in 1975 and 1977. In 1976 Montezemolo was promoted to become head of all FIAT racing activities, and in 1977 he advanced to become a senior manager of FIAT.

In November 1991, FIAT Chairman Gianni Agnelli appointed Montezemolo president of Ferrari, which had been struggling since Enzo Ferrari's death. Montezemolo made it his personal goal to win the Formula One World Constructors' Championship once again. Montezemolo quickly made changes at the Italian team, signing up Niki Lauda as consultant and promoting Claudio Lombardi to team manager role.

Under Cordero di Montezemolo and executive director Jean Todt, the Ferrari Formula One team won the World Drivers Championship in 2000, the first time since 1979. The previous year, 1999, they had won the constructors' championship for the first time since 1983.

On 10th September 2014, Montezemolo resigned as Ferrari's President, this is the press statement.

10 SEPTEMBER 2014

Luca di Montezemolo - This is the end of an era

“I leave after 23 unforgettable years”

Maranello, 10th September 2014 – “Ferrari will have an important role to play within the FCA Group in the upcoming flotation on Wall Street. This will open up a new and different phase which I feel should be spearheaded by the CEO of the Group. This is the end of an era and so I have decided to leave my position as Chairman after almost 23 marvellous and unforgettable years in addition to those spent at Enzo Ferrari’s side in the 1970s.

My thanks, first and foremost, to the exceptional Ferrari women and men from the factory, the offices, the race tracks and the markets across the world. They were the real architects of the company’s spectacular growth, its many unforgettable victories and its transformation into one of the world’s strongest brands.

A warm farewell and my thanks also to all of our technical and commercial partners, our dealers across the globe and, most particularly, the clients and collectors whose passion I so wholeheartedly share. But my thoughts go also to our fans who have always supported us with great enthusiasm especially through the Scuderia’s most difficult moments. Ferrari is the most wonderful company in the world. It has been a great privilege and honour to have been its leader. I devoted all of my enthusiasm and commitment to it over the years. Together with my family, it was, and continues to be, the most important thing in my life.

I wish the shareholders, particularly Piero Ferrari who has always been by my side, and everyone in the Company the many more years of success that Ferrari deserves.”